The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
clarity
100 posts
Your process is your position — Kelford Labs Weekly
What you do is what you say.
Kelford Labs Daily: Give yourself less time
Set a timer and get to work.
Kelford Labs Daily: What if nobody saw it?
How could it still work?
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: Marketing need or want?
And why the difference matters.
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