Daily Lab: Herky Jerky Hell
Marketing for always, not just for now.
Marketing for always, not just for now.
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
I thought the best way I could be helpful to you today is to just make your marketing a little easier. A little bit less stressful or overwhelming, so you can focus on other things.
What are you actually supposed to do to get the clients you really want?
When we think about “the future” of our business or our marketing, we’re not considering real events. We’re imagining what might happen. No matter how skilled we may be at marketing, our vision of the future is quite literally a figment of our imagination.
With the New Year now upon us and ambitious goals set, or resolutions made, we’re entering a dangerous period of disillusionment. The first shock may come when we realize we don’t suddenly have more energy or motivation this year than we did last year.