Null is not “no” — Kelford Labs Daily
And the numbers don't matter.
goals
19 posts
DisAImproving marketing — Kelford Labs Weekly
You can’t improve without a target.
One client, not many — Kelford Labs Daily
Focus first.
Interest over advertising — Kelford Labs Daily
Finding closer customers.
Does your strategy actually have a strategy? — Kelford Labs Daily
Or is it a wish?
Kelford Labs Daily: The numbers you’re looking for
What went up, what went down
Kelford Labs Weekly: The truth about Marketing Santa
You need a strategy not a wishlist.
Daily Lab: Ditch some goals
And get more things done.
Daily Lab: Pick your problems
By preparing ahead of time.
Daily Lab: Uncertainty vanishes.
The anxiety that comes with the uncertainty of marketing isn’t a requirement to do great work.
Daily Lab: What do you want?
That’s the only hard question.
How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
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