Making your marketing more memorable — Kelford Labs Daily
By making it easy to remember.
By making it easy to remember.
What you say, not just what you do.
With the words that help.
What to do if it doesn’t.
By measuring first.
By knowing our measurements.
By expecting failure.
Assume it won’t work.
To avoid marketing temptations.
So we can persist.
Approach, don’t avoid.
Lessons from 20 years of content.