Daily Lab: Experts don’t build brands
To grow a sustainable business, though, marketing costs need to go down over time, not up.
practice
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Video: Content Writing Follow-Along
Grab a pen and paper, or open up a text editor, and write content ideas alongside Leah from Kelford Inc.
Daily Lab: Your marketing is your work
“What marketing can I do that would make me even better at what my customers value most?”
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Exercise: Small Actions Big Planner
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
The Perfect Strategy
If you ask anyone how to create a successful business, there’s a good chance they’ll say: “Talk to customers.” And, they’re right. But, if you don’t know what your best customers actually value most about you, you’re likely to optimize for the wrong things.
Don’t make pain the point
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
It’s not that it’s wrong
Most of the small business owners and consultants we work with have, at some point, worked with other marketers before. And they’ll often come with some preconceived ideas about what they feel they should be doing.
It’s never how you wanted it
If there’s one lesson life insists on reminding me of, it’s this: You can get what you want, but it will never be how you wanted it.
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