Remembering your own marketing — Kelford Labs Daily
So you remember to use it.
So you remember to use it.
By making it easy to remember.
What you say, not just what you do.
At a moment’s notice.
With the words that help.
What to do if it doesn’t.
By measuring first.
By knowing our measurements.
Before it’s in market.
By expecting failure.
Assume it won’t work.
To avoid marketing temptations.