Market what you don’t want to hear — Kelford Labs Daily
It‘s what they notice
promise
10 posts
Building credibility by being imperfect — Kelford Labs Daily
Sometimes you can just say it.
What are they buying now? — Kelford Labs Daily
And what do you want them to change?
How we know what you should say — Kelford Labs Weekly
Our process, and why it works.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
Marketing keeps going when they get Here — Kelford Labs Daily
With curiosity.
Marketing promises are false predictions — Kelford Labs Daily
Nothing is guaranteed.
The promise of your process — Kelford Labs Daily
That you can promote.
Reliable marketing — Kelford Labs Daily
Promises you want to keep.
Daily Lab: Don’t promise benefits
Demonstrate them.
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