“Write the truest sentence you know” — Kelford Labs Weekly
Or fix it so you can.
Or fix it so you can.
So you always know what to say.
And they’ll trust you more.
Don’t summarize, specify.
And how do you make it true?
Specificity sells.
One single true thing.
Create connection instead.
Connecting to the real world.
A new model for marketing content.
By using metaphors?
Is by telling the truth.