Patterns show them progress is possible — Kelford Labs Daily
It shows you’ve done it before.
It shows you’ve done it before.
Or fix it so you can.
So you always know what to say.
And they’ll trust you more.
Don’t summarize, specify.
And how do you make it true?
Specificity sells.
One single true thing.
Create connection instead.
Connecting to the real world.
A new model for marketing content.
By using metaphors?