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How to not make it worse — Kelford Labs Weekly
Weekly Labs commentary messaging crisis change

How to not make it worse — Kelford Labs Weekly

What to say about the current situation.

Joel Kelly
Feb 12, 2025
The power of “Yes, but” — Kelford Labs Daily
Daily Labs experience confidence eagerness signal credible trust

The power of “Yes, but” — Kelford Labs Daily

Amplify believability

Joel Kelly
Feb 11, 2025
Flexibility not certainty — Kelford Labs Daily
Daily Labs certainty efficiency flexibility

Flexibility not certainty — Kelford Labs Daily

No fixed plans.

Joel Kelly
Feb 10, 2025
Ask your client this — Kelford Labs Daily
Daily Labs testimonial tradeoff feedback value trust

Ask your client this — Kelford Labs Daily

To find marketing gold.

Joel Kelly
Feb 7, 2025
Give away some secrets — Kelford Labs Daily
Daily Labs credible expert content middle step

Give away some secrets — Kelford Labs Daily

So prospects know you have them.

Joel Kelly
Feb 6, 2025
Ask me questions LIVE later today — Kelford Labs Daily
Weekly Labs video

Ask me questions LIVE later today — Kelford Labs Daily

Live on LinkedIn

Joel Kelly
Feb 5, 2025
Next best, not ideal — Kelford Labs Weekly
Weekly Labs commentary persona customers

Next best, not ideal — Kelford Labs Weekly

You can’t skip to the end.

Joel Kelly
Feb 4, 2025
The answers aren’t online — Kelford Labs Daily
Daily Labs books creative idea

The answers aren’t online — Kelford Labs Daily

They’re in slowing down.

Joel Kelly
Jan 31, 2025
Here’s what to focus on — Kelford Labs Daily
Daily Labs focus messaging value overdeliver

Here’s what to focus on — Kelford Labs Daily

What you can overdeliver on.

Joel Kelly
Jan 30, 2025
Focus is a choice — Kelford Labs Daily
Daily Labs focus idea customers

Focus is a choice — Kelford Labs Daily

Choose one idea.

Joel Kelly
Jan 29, 2025
Don’t display, demonstrate — Kelford Labs Weekly
Weekly Labs model feedback process middle step celebration specific first principles toothpicks

Don’t display, demonstrate — Kelford Labs Weekly

Promoting a personalized process.

Joel Kelly
Jan 28, 2025
Patience is a shield — Kelford Labs Daily
Daily Labs patience persistence focus consistent strategy action sustainable

Patience is a shield — Kelford Labs Daily

Against distraction.

Joel Kelly
Jan 27, 2025
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