Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
confidence
32 posts
A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
Spontaneity takes preparation — Kelford Labs Daily
So you always know what to say.
Clients, not conjecture — Kelford Labs Daily
Focus on what’s real.
Don’t worry them, worry for them — Kelford Labs Daily
And they’ll trust you more.
The scariest part of marketing — Kelford Labs Daily
Is not knowing if it will work.
Self-promotion feels bad — Kelford Labs Weekly
But routines feel better.
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Neither perfect nor permanent — Kelford Labs Daily
But able to change.
The objective is perspective — Kelford Labs Daily
So they can see things the way you do.
Good starts bad — Kelford Labs Daily
Lower your expectations
Change your priorities not your principles — Kelford Labs Weekly
So you can change your procedures.
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