Optimism as optimization — Kelford Labs Weekly
A touch of optimism goes a long way.
confidence
35 posts
Explain as if you’ve been asked — Kelford Labs Daily
I was talking to a new client the other day about his skills and abilities. He said something along these lines: “I know what I do is good. I just need the right people to notice. I just don’t know what to say, and I hate posting on social
Your prospects want you to brag more — Kelford Labs Daily
So they can see how you work.
Don’t promote to your peers — Kelford Labs Daily
Talk to buyers.
A beginner's guide to marketing: Part 3 — Kelford Labs Weekly
What to say when someone asks what you do.
Spontaneity takes preparation — Kelford Labs Daily
So you always know what to say.
Clients, not conjecture — Kelford Labs Daily
Focus on what’s real.
Don’t worry them, worry for them — Kelford Labs Daily
And they’ll trust you more.
The scariest part of marketing — Kelford Labs Daily
Is not knowing if it will work.
Self-promotion feels bad — Kelford Labs Weekly
But routines feel better.
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Neither perfect nor permanent — Kelford Labs Daily
But able to change.
Showing of 35 posts