Marketing, not magic — Kelford Labs Daily
There are no guarantees.
There are no guarantees.
But able to change.
Nothing is guaranteed.
Fight fear with familiarity.
Pay attention instead.
Preparing for more.
Money, Energy, Patience.
And the computer is better.
Don’t over-invest in AI
How to plan for the worst marketing outcomes.
Change changes things.
We don’t need to predict what’s going to happen. We just have to prepare.