Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
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100 posts
Kelford Labs Daily: Realistic writing doubt
On writing bad first drafts.
Kelford Labs Daily: Where your position is built
In the prospect, not the product.
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Daily: A reason to be nosy
Understanding your ideal clients.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: Is it *your* marketing?
The danger of “efficient third parties.”
Showing of 100 posts