Marketing makes me sick — Kelford Labs Daily
That’s a good sign.
That’s a good sign.
Carve your own path.
“Crafting Compelling Communication”
Who are you talking to?
Marketing’s job is to give them one.
Writing prompts for marketing content.
Your competitive edge.
It’s hiding in plain sight.
Focus, not expansion.
Who can you really reach?
Common positioning mistakes.
Specific, Self-Interest, Attention, Testing