The Reason to Switch — Kelford Labs Daily
Marketing’s job is to give them one.
Marketing’s job is to give them one.
Writing prompts for marketing content.
Your competitive edge.
It’s hiding in plain sight.
Focus, not expansion.
Who can you really reach?
Common positioning mistakes.
Specific, Self-Interest, Attention, Testing
Creating compelling content in a world of AI
Saying what you do instead.
What do they do that you don’t?
Which era are you in?