I’ve changed something about this newsletter — Kelford Labs Weekly
I hope it helps you change, too.
experiment
59 posts
AI marketing — Kelford Labs Daily
Without AI thinking.
Certainty in a new season — Kelford Labs Daily
By being flexible.
The marketing hypothesis — Kelford Labs Daily
What will work?
The instinct to attempt anyway — Kelford Labs Daily
Experiment instead.
Marketing is making small mistakes — Kelford Labs Weekly
Data is a tool, not a recipe.
Feeling the pulse — Kelford Labs Daily
By expecting failure.
What is marketing for? — Kelford Labs Weekly
Discover, define, demonstrate
Proving we’re human — Kelford Labs Daily
In an AI world.
Find your message by trying it — Kelford Labs Daily
The feedback that matters.
Who am I to judge? — Kelford Labs Daily
The reward of patience.
Confidence from wrongness — Kelford Labs Weekly
Gaining marketing confidence from making mistakes.
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