Your market, their mind — Kelford Labs Weekly
What you can ask to know what to say.
What you can ask to know what to say.
The Four Characteristics of a Customer
Writing prompts for marketing content.
Common positioning mistakes.
Simplify without losing the specifics.
Articulating your value for your very best customers.
What would you show?
The persistence of patience.
How to know when you've done enough marketing.
How to write website copy.
Promises into action.
Writing based on your value, step by step.