Daily Lab: Influence connects
Because the job isn’t over when we’ve made the sale—a new job is just beginning.
marketing funnel
16 posts
Daily Lab: Find closer customers
Find minds already changed, already needing the type of thing you sell.
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
You can positively unenjoy it
“You can make people feel guilty enough to do something,” advertising legend Howard Gossage once wrote, “but you can’t make them enjoy it. As a matter of fact, you can make them positively unenjoy it.” Many business owners positively unenjoy doing their own marketing.
Showing of 16 posts