Welcome to our first video! Each month(ish), we'll be turning one of our mental models—for demonstrating your value at a distance—into a framework you can use and apply. And then we'll create a video walking you through the procedure for using the framework.
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
Here’s the sneaky secret nobody tells you about the motto, “No pain, no gain.” It works for some people, but not because pain is necessary. But because those people like pain.
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
I’ve written before about my love of bad horror movies. In so many cases, it’s clear that the director didn’t want to make a movie. They wanted to have made a movie. And there’s a huge difference between those two desires.
Your marketing needs a “do not pass go” strategy. You need an order of operations to know what to check, and in what order, to make sure you’re doing the right things.
Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.
What are you actually supposed to do to get the clients you really want?
For anyone who struggles with coming up with topics for their content marketing, I can relate.
Frequent marketing meetings are often a sign of marketing struggles. Of course, when marketing is struggling, we tend to meet about it. But the meeting itself is part of the problem, or at least a symptom of a greater one.
