How to set your expertise apart in a crowded market — Kelford Labs Weekly
By demonstrating your tradeoffs
By demonstrating your tradeoffs
By sampling instead
What bores you makes you an expert.
That’s what you write about.
Move them one step closer.
Or too far away to notice?
Get closer instead.
Give away more to get more.
Not advertising.
That’s what content should do.
Where are you demonstrating value?
And follow the steps.