What did they sign up for? — Kelford Labs Daily
That’s what you write about.
middle step
23 posts
The Marketing Rangefinder Cheat Sheet — Kelford Labs Weekly
Move them one step closer.
Close enough to care? — Kelford Labs Daily
Or too far away to notice?
Far’s where you’re over-investing — Kelford Labs Daily
Get closer instead.
Selling as a sample — Kelford Labs Weekly
Give away more to get more.
Content makes them comfortable — Kelford Labs Daily
Not advertising.
Can I help? — Kelford Labs Daily
That’s what content should do.
How can you be found? — Kelford Labs Daily
Where are you demonstrating value?
Make an imaginary sale — Kelford Labs Daily
And follow the steps.
Don’t yell across the room — Kelford Labs Daily
Get closer first.
Closer marketing, clearer marketing — Kelford Labs Daily
Focus on who knows you.
Ideal clients are nearer than you think — Kelford Labs Daily
Don’t skip past them.
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