What to know to be noticed — Kelford Labs Weekly
The Four Characteristics of a Customer
specific
100 posts
Updated: You’ll get eaten alive — Kelford Labs Weekly
The answer to growth is focus.
Updated: Say it to someone — Kelford Labs Daily
Someone real.
The Reason to Switch — Kelford Labs Daily
Marketing’s job is to give them one.
300 Marketing Lessons — Kelford Labs Daily
What I’ve learned from 300 daily newsletters.
The power of relentless focus — Kelford Labs Daily
Focus never ends.
Curiosity is better than better — Kelford Labs Daily
Your competitive edge.
Where big brands come from — Kelford Labs Daily
Focus, not expansion.
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
The good of bad content — Kelford Labs Daily
Get boring to get better.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
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