Where big brands come from — Kelford Labs Daily
Focus, not expansion.
specific
100 posts
Total Demonstrable Market — Kelford Labs Daily
Who can you really reach?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
The good of bad content — Kelford Labs Daily
Get boring to get better.
The Core 4 of Effective Ads — Kelford Labs Daily
Specific, Self-Interest, Attention, Testing
Standing out from the slop — Kelford Labs Weekly
Creating compelling content in a world of AI
The Components of Content — Kelford Labs Daily
3 Tips for Making Content
Brand matters more now — Kelford Labs Daily
Building a credible brand.
What makes an ideal client? — Kelford Labs Daily
How I define “Ideal”.
Aligning your process with your prospects — Kelford Labs Daily
Where could you be spending your time?
Focus first, growth second — Kelford Labs Daily
One customer before many customers.
“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
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