Enticing or Entitled — Kelford Labs Weekly
Which era are you in?
strategy
100 posts
Making sales faster — Kelford Labs Daily
Who already needs you?
Focus first, growth second — Kelford Labs Daily
One customer before many customers.
Being found without Google — Kelford Labs Daily
What to do about “Google Zero”
Kelford Labs Daily: Fueling your marketing
The first rule is patience and prep.
Kelford Labs Daily: Proportionate Marketing
Too much marketing won’t help.
Kelford Labs Daily: Focused Marketing Advice
Some ideas don’t mix.
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: Marketing need or want?
And why the difference matters.
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