Kelford Labs Daily: What to focus on
What your best customers value most.
What your best customers value most.
“Strategy is about focus.”
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Unique business, unique value.
Path dependence in marketing
Preparing for a big New Year.
Stay nimble, stay in the game.
What went up, what went down
You have to like it
You need a strategy not a wishlist.
Making real choices.
But strategies can.