Kelford Labs Daily: One thing for one reason
Don’t dilute your marketing.
value
100 posts
Kelford Labs Weekly: Video — Defining your value(s)
The values that create your value
Kelford Labs Daily: No cutlery needed
Don’t add, remove.
Kelford Labs Daily: The limits of language
Are they reading or experiencing?
Kelford Labs Daily: Why should I listen to you?
What’s your perspective?
Kelford Labs Daily: At best a waste of energy
Don’t look busy, get more done.
Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: What are you demonstrating?
A quick experiment.
Daily Lab: You’re already marketing
What value are you demonstrating?
The Marketer’s Law
Attention is a cost.
Daily Lab: Average efforts, average results
YOUR best, not THE best.
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