Real-world positioning test — Kelford Labs Daily
Do they ask follow-up questions?
What you want your clients to say — Kelford Labs Daily
Something specific.
Content Agency in an AI World — Kelford Labs Weekly
By keeping content control.
The GPT-5 Problem — Kelford Labs Daily
Is nothing new.
What it took me 500 newsletters to realize — Kelford Labs Daily
We do marketing for communicators.
Contradictory marketing — Kelford Labs Daily
And why to resolve it.
Trust creates demand — Kelford Labs Daily
Make promises you can keep.
What do they want to be true? — Kelford Labs Weekly
And how do you make it true?
Is your marketing made up? — Kelford Labs Daily
Or is it made for you?
Let your prospects participate — Kelford Labs Daily
So they care more.
What does your work cause? — Kelford Labs Daily
In the real world?
To be right you must be specific — Kelford Labs Daily
Specificity sells.