Attention is not enough — Kelford Labs Daily
We need belief.
reality
15 posts
Why this wasn’t written by AI — Kelford Labs Daily
Because you need something new.
Summoning marketing ghosts — Kelford Labs Weekly
By talking to the past.
Be human or be ignored — Kelford Labs Daily
Blend in or be yourself.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.
What are you trying to scale? — Kelford Labs Daily
You have to start with something.
Is your marketing made up? — Kelford Labs Daily
Or is it made for you?
What does your work cause? — Kelford Labs Daily
In the real world?
The power of saying something — Kelford Labs Daily
One single true thing.
Your content is coherence — Kelford Labs Weekly
Connecting to the real world.
The adjacent possible — Kelford Labs Daily
Focus on the next best thing.
Adjust the end to your means
If you don’t have the resources, capabilities, or equipment necessary to make something that looks like it had an enormous budget, or which matches the prevailing trendy aesthetic, try something else.
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