How to not fit in
The hardest part about creating a marketing position that’s right for your ideal customers is that it’s necessarily wrong for your non-ideal customers.
brave
16 posts
It merely failed
The future is a mystery to us all. And that means the greatest risk is in assuming it isn’t. In assuming our plans are perfect and won’t need adjustment.
Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
A perfect sensibility of danger
Successful strategy requires being different. When you focus on what everyone else is doing, when you try to fit too well into your industry, you become more and more like everyone else—with less and less for a customer to base a choice on other than price.
Showing of 16 posts