Remember who’s reading — Kelford Labs Daily
And make it about them.
care
23 posts
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Focus on who it’s for — Kelford Labs Daily
Not what other people think.
Updated: Curiosity not commitment — Kelford Labs Daily
Keep creating value.
Updated: Experts don’t build brands — Kelford Labs Daily
They build track records.
Updated: Say it to someone — Kelford Labs Daily
Someone real.
Protect what makes it work — Kelford Labs Daily
The details that define it.
Demonstrably caring — Kelford Labs Daily
What are you doing to show you care?
Kelford Labs Daily: Their perception, your value
There is no market for something nobody wants to buy.
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
Showing of 23 posts