What to know to be noticed — Kelford Labs Weekly
The Four Characteristics of a Customer
clarity
100 posts
Updated: Farther sight, fewer turns — Kelford Labs Daily
Smooth, constant adjustment.
Updated: You’ll get eaten alive — Kelford Labs Weekly
The answer to growth is focus.
Updated: A bitter lesson — Kelford Labs Daily
Which we must accept.
The missing pieces of strategy — Kelford Labs Daily
Structure. Efficiency. Objective.
Results, not effort — Kelford Labs Daily
What are they actually buying?
The condition of your position — Kelford Labs Weekly
Common positioning mistakes.
Your process is your position — Kelford Labs Weekly
What you do is what you say.
Kelford Labs Daily: Give yourself less time
Set a timer and get to work.
Kelford Labs Daily: What if nobody saw it?
How could it still work?
Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
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