Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
clarity
100 posts
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: Marketing need or want?
And why the difference matters.
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Daily: Make the story go there now
Put your important stuff first.
Kelford Labs Weekly: Value Writing Follow-Along
Writing based on your value, step by step.
Kelford Labs Daily: The most valuable thing you’re not doing
Asking your customers.
Kelford Labs Daily: Simple, direct, and real
Write for one, not for everyone.
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