“What they expect to taste.” — Kelford Labs Daily
Focus on what makes you special, not what makes you small.
credible
50 posts
Kelford Labs Daily: All day, every day
Credibility from intense focus.
Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Daily: The best award is a sale.
Not performance, but precision.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: The stripe in the toothpaste
Separate to demonstrate
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Why should I listen to you?
What’s your perspective?
Daily Lab: One size won’t fit
Use the words your prospects use.
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