Kelford Labs Daily: Make the right impression
Focus on customers, not competitors.
customers
100 posts
Daily Lab: One size won’t fit
Use the words your prospects use.
Daily Lab: Who are my customers?
Who wants what you sell?
Daily Lab: Write this before you write anything else
Do you know your marketing position?
Daily Lab: Their words, not yours
How you’ll know what to say.
Daily Lab: You’re already marketing
What value are you demonstrating?
The Marketer’s Law
Attention is a cost.
Daily Lab: Average efforts, average results
YOUR best, not THE best.
Daily Lab: How to chop a tree in two
Why consistency counts
Daily Lab: What the customer wants
What to ask to get the right answer.
The Marketer’s Fallacy
Attention is all that matters.
Daily Lab: Sales, marketing, or branding?
What’s the difference?
Showing of 100 posts