Kelford Labs Daily: Make the right impression
Focus on customers, not competitors.
Focus on customers, not competitors.
Use the words your prospects use.
Who wants what you sell?
Do you know your marketing position?
How you’ll know what to say.
What value are you demonstrating?
Attention is a cost.
YOUR best, not THE best.
Why consistency counts
What to ask to get the right answer.
Attention is all that matters.
What’s the difference?