A beginner's guide to marketing: Part 2 — Kelford Labs Weekly
What to ask to know what to say.
buffet problem
8 posts
Offers average instead of increase — Kelford Labs Daily
Do less of what your clients don’t value.
I bet no one’s asked you this before — Kelford Labs Weekly
The answer is your content.
One client, not many — Kelford Labs Daily
Focus first.
Do you remember your marketing? — Kelford Labs Weekly
If you don’t, they won’t.
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
Daily Lab: One size won’t fit
Use the words your prospects use.
The purpose of marketing
Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
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