Customers have to be created — Kelford Labs Daily
Nothing speaks for itself.
demand
50 posts
Prevent in the Present — Kelford Labs Daily
Solving a real problem now.
Eagerness or urgency? — Kelford Labs Daily
Timing your marketing
What’s their default destination? — Kelford Labs Daily
Where’s your customer heading?
Your market, their mind — Kelford Labs Weekly
What you can ask to know what to say.
Best or best deal? — Kelford Labs Daily
Who are you talking to?
Safe or interesting? — Kelford Labs Daily
Guarantee or opportunity?
What to know to be noticed — Kelford Labs Weekly
The Four Characteristics of a Customer
Updated: You’ll get eaten alive — Kelford Labs Weekly
The answer to growth is focus.
Updated: Experts don’t build brands — Kelford Labs Daily
They build track records.
Updated: A Torrent of Change — Kelford Labs Weekly
Look ahead to avoid breakers.
Curiosity is better than better — Kelford Labs Daily
Your competitive edge.
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