Kelford Labs Daily: Individual marketing
Focus on one to get many.
Focus on one to get many.
Simplify without losing the specifics.
Forget the competition, focus on the customer.
Involving your clients in your process.
Good at one thing, or offering everything?
Focus presents a choice.
What would you show?
And how to use them.
How to know when you've done enough marketing.
How to change minds (you don’t).
How to write website copy.
A classic VW demonstration.