Kelford Labs Weekly: Creative Writing for Complex Businesses
Simplify without losing the specifics.
demo
67 posts
Kelford Labs Daily: Beholding value
Forget the competition, focus on the customer.
Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: What and Why of Value Propositions
And how to use them.
Kelford Labs Weekly: Stopping Confidently
How to know when you've done enough marketing.
Kelford Labs Daily: “Here is the right method”
How to change minds (you don’t).
Kelford Labs Weekly: It's time to update the homepage
How to write website copy.
Kelford Labs Daily: Snowy demonstration
A classic VW demonstration.
Kelford Labs Daily: The way to sell is to sell
Sample and demonstrate
Showing of 67 posts