You’re not being paid to suffer
A lot of us were raised to believe that, if we’re having fun or doing something we find easy, we’re not really working. And that feeling can stick with us even as business owners, consultants, or creators.
A lot of us were raised to believe that, if we’re having fun or doing something we find easy, we’re not really working. And that feeling can stick with us even as business owners, consultants, or creators.
What does “strategy” even mean? What’s your definition? Do you see it as just a “synonym for expensive,” as one economist called it?
Seneca once wrote, in On the Shortness of Life, “certain tasks are not so much great as prolific in producing many other tasks.” The essay’s general point is that we have plenty of time in our days—in our lives—but we spend too much of it doing things that simply don’t need to be done.
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.
If you’re looking to build more profit in your business and create more freedom in your life, you need to make sure you’re making meaningful progress, day after day.