Daily Lab: Real customer research
Know your customers, find your prospects.
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Daily Lab: The only way to know if it works
Is to try.
Daily Lab: Start your marketing HERE
Start with your current customers.
Daily Lab: Values they’ll value
Combine what you value most with what they value most.
Daily Lab: Just take the compliment
Combine what you’re good at with what you care most about.
Daily Lab: Value defining questions
Our clients see our value better than we do.
Daily Lab: The key ingredient
Success needs more failure.
Daily Lab: Curiosity not commitment
We can’t just deliver on our promise—we have to overdeliver.
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
“Ring the bell.”
Marketers especially, but really any type of expert, often have to get our ideas approved by committees, groups, or boards. In any of these cases, we run into the usual problem: Everyone on a committee or in a group has their own opinion and their own mark they want to make.
Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.
What is there to meet about?
Frequent marketing meetings are often a sign of marketing struggles. Of course, when marketing is struggling, we tend to meet about it. But the meeting itself is part of the problem, or at least a symptom of a greater one.
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