Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
focus
100 posts
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: Shrink the scope, not the cost
Don’t discount yourself.
Kelford Labs Daily: Burning focus
One thing for one customer at one time.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The hard part of focusing
It means saying no.
Kelford Labs Daily: Stand for something
Singularly credible.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
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