Demand comes from discovery — Kelford Labs Daily
Find demand, don’t try to make it.
focus
100 posts
When a position breaks down — Kelford Labs Daily
Sometimes that’s a good thing.
Remember who’s reading — Kelford Labs Daily
And make it about them.
Fame is a full-time job — Kelford Labs Daily
Go for profitable popularity instead.
What we pay attention to — Kelford Labs Daily
Are the things we care about.
Get specific, get noticed — Kelford Labs Daily
Focus on the individual.
The adjacent possible — Kelford Labs Daily
Focus on the next best thing.
Ideal, not imaginary — Kelford Labs Daily
Start from here, not from there.
Elimination, not addition — Kelford Labs Daily
The value you couldn’t lose.
Marketing when it’s the last thing on your mind — Kelford Labs Daily
By being helpful.
Marketing is self-control — Kelford Labs Daily
Patience. Consistency. Focus.
This is why we focus— Kelford Labs Daily
To be extraordinary.
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