It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
Have you ever been stuck in the “arrival fallacy”? That’s the idea that happiness and satisfaction are one big accomplishment away.
A lot of us were raised to believe that, if we’re having fun or doing something we find easy, we’re not really working. And that feeling can stick with us even as business owners, consultants, or creators.
I used to think the secret to getting what I wanted was to have an ambitious goal, to state it publicly, and to exert as much effort as I could in that direction, as fast as I could. But I was wrong. That doesn’t actually work.
There’s a tendency for consultants, especially new ones, to take themselves pretty seriously. I certainly did. Knowing, as Benjamin Franklin once said, that “grave men are taken ... as wise men,” I fell into the trap of trying to be overly serious in my conversations, marketing, and day-to-day work.
Our immediate measure of the quality of our marketing is whether we are enjoying the process or not. We need to enjoy it, which means we need to feel confident in what we’re doing, embrace joy and celebrate our achievements, and set a measured, sustainable pace.
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.