Your marketing won’t work
Your marketing isn’t going to work. At least, not at first. It’s something I call “The Principle of Expected Failure”.
measure
29 posts
The future isn’t real
When we think about “the future” of our business or our marketing, we’re not considering real events. We’re imagining what might happen. No matter how skilled we may be at marketing, our vision of the future is quite literally a figment of our imagination.
You can’t bully yourself to better marketing
Frankly, entrepreneurs and creative types tend to bully themselves. Not because they don’t know what to do, but because they feel like they know exactly what they should be doing, but aren’t. Or can’t.
You can’t throw work against a thinking problem
All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.
What happened, how it happened, why it happened
As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.
Showing of 29 posts