Next best, not ideal — Kelford Labs Weekly
You can’t skip to the end.
persona
8 posts
What to do when it isn’t working — Kelford Labs Weekly
What I’d ask you.
A Process for Perfect Prospects — Kelford Labs Weekly
Follow this and grow.
Kelford Labs Daily: Marketing recovery
Manage your ability to persist.
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
Daily Lab: Say it to someone
It’s a little silly to make such a basic point, but groups don’t really buy things—people do.
Framework: Marketing Message Maker
Today, we’re going to combine a little bit of science with a little bit of art to help you figure out what to say when you’re asked what you do.
What is there to meet about?
Frequent marketing meetings are often a sign of marketing struggles. Of course, when marketing is struggling, we tend to meet about it. But the meeting itself is part of the problem, or at least a symptom of a greater one.
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