Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
strategy
100 posts
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Daily: The other type of research
Not just them, but also you.
Kelford Labs Daily: Marketing need or want?
And why the difference matters.
Kelford Labs Daily: What to focus on
What your best customers value most.
Kelford Labs Daily: The more we do the less we help
“Strategy is about focus.”
Kelford Labs Weekly: What People Want
“But I can’t do that, because people want…” “I’d love to do that, but people want…” “That’s how I feel about it, but people want…” I’ve heard this—hell, I’ve said this—so many times it hurts. As entrepreneurs, we started our businesses because we
Kelford Labs Daily: Stand out, don’t fit in
Unique business, unique value.
Kelford Labs Daily: What’s next, not just what’s best
Path dependence in marketing
Kelford Labs Weekly: Wrapping up 2023
Preparing for a big New Year.
Kelford Labs Daily: Strategic flexibility
Stay nimble, stay in the game.
Kelford Labs Daily: The numbers you’re looking for
What went up, what went down
Showing of 100 posts