Framework: Make content worth making
Make content magic.
structure
53 posts
Daily Lab: Masking insecurity
With perfectionism.
Daily Lab: What your strategy is missing
Boundaries do not confine us, they keep us on track.
Daily Lab: This is all strategy is
Strategy is simply the structure to work efficiently to get what you want.
Framework: Fill-in-the-Blanks Content Writing
We’re going to jump past all the theory and do a content writing fill-in-the-blanks exercise.
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Exercise: Small Actions Big Planner
This exercise will help you break big projects into simple tasks that you’ll want to do, instead of overwhelming ourselves into procrastination.
Concepts and Quotes: One Big Day
Last week was a fairly short piece on the “One Big Day” problem, with no quotes or external references. Today, here’s a dive into some of the ideas, models, and quotes that informed my thinking.
One Big Day
Whether it’s simple procrastination or the insidiously banal interruptions of the work day, sometimes, we just don’t pace ourselves like we should. Instead, we kick the can down the road, gearing up for what I like to call “One Big Day.”
It’s all about Joyful Structure. No, wait, I mean Structured Joy.
Structured Joy and Joyful Structure are two complementary approaches to having a successful and satisfying working (and marketing!) life.
You can’t bargain over the price
When business owners seek out a new marketing plan, it’s rarely because the last plan didn’t work. It’s because, for one reason or another, the last plan wasn’t worked.
How to build a marketing team you trust
When I work with the leaders of marketing teams, I’ll often hear that their job has slowly mutated into mere oversight.
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