That which you actually do
Eleanor Roosevelt once said that “action creates its own courage.” Moving forward makes continuing on easier. Taking action builds confidence, and getting what we want is its own motivation.
value
100 posts
What we can and cannot do
People reportedly spend about an hour every week just deciding what to watch on Netflix. And more than two hours every week deciding what to eat. And that was before the pandemic.
Getting unstuck in the middle
This is the first in a short series on moving your service business up-market through marketing strategy. If the Ever Given container ship fiasco taught us anything, it’s that getting stuck is a lot easier than getting unstuck.
Bragging is part of your work
“In advertising”—and I would add, in all of marketing—“there is also a first principle.” “To attract someone’s attention.”
Genius is the art of taking pains
Knowing what to say in our marketing is one of the most frustrating challenges business owners and marketers like you and I face every day.
Not an evil at all
"There’s only one thing you can count on...On any given moment in any given day, somebody somewhere is screwing up."
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