The other half of what to say — Kelford Labs Daily
Saying what you do instead.
voice
19 posts
Kelford Labs Daily: What do your customers say?
Their words, not yours.
Kelford Labs Daily: Simple, direct, and real
Write for one, not for everyone.
Daily Lab: Their words, not yours
How you’ll know what to say.
Daily Lab: Your practice or “best” practice?
One is more valuable than the other.
Model: Always Know What to Say
All the social media posts, paid ads, press releases, and website redesigns in the world won’t get you profitable customers if you’re not talking to the right person, about the right thing, in the right way, at the right time, in the right place.
Dear Charlie
The task was to sell a German-made car in America, less than 15 years after the end of World War II. Oh, and it looked and drove nothing like the most popular cars of the day. So how do you introduce a new car in a hostile market dominated by giants?
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