Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Involving your clients in your process.
Articulating your value for your very best customers.
3 elements of great marketing.
Understanding your ideal clients.
Turning negatives into sales.
Addressing the “buffet problem”
Getting the right answer by asking the right question
Value, then verbiage.
Good at one thing, or offering everything?
Focus presents a choice.
What would you show?
Not just them, but also you.