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Remembering your own marketing — Kelford Labs Daily
Daily Labs memorable categories confidence

Remembering your own marketing — Kelford Labs Daily

So you remember to use it.

Joel Kelly
Apr 4, 2025
Making your marketing more memorable — Kelford Labs Daily
Daily Labs memorable surprise visual

Making your marketing more memorable — Kelford Labs Daily

By making it easy to remember.

Joel Kelly
Apr 3, 2025
Marketing or messaging? — Kelford Labs Daily
Daily Labs messaging content different focus confidence

Marketing or messaging? — Kelford Labs Daily

What you say, not just what you do.

Joel Kelly
Apr 2, 2025
Custom-made marketing — Kelford Labs Weekly
Weekly Labs framework compliments testimonial surprise measure tradeoff clarity feedback

Custom-made marketing — Kelford Labs Weekly

At a moment’s notice.

Joel Kelly
Apr 1, 2025
Finding our footing — Kelford Labs Daily
Daily Labs uncertainty value tradeoff

Finding our footing — Kelford Labs Daily

With the words that help.

Joel Kelly
Mar 31, 2025
Does your marketing fit? — Kelford Labs Daily
Daily Labs measure value confidence

Does your marketing fit? — Kelford Labs Daily

What to do if it doesn’t.

Joel Kelly
Mar 28, 2025
Marketing in your most-noticed moments — Kelford Labs Daily
Daily Labs measure presentation tradeoff position camouflage

Marketing in your most-noticed moments — Kelford Labs Daily

By measuring first.

Joel Kelly
Mar 27, 2025
Marketing at a moment’s notice — Kelford Labs Daily
Daily Labs measure value clarity confidence demo custom

Marketing at a moment’s notice — Kelford Labs Daily

By knowing our measurements.

Joel Kelly
Mar 26, 2025
“Measuring” your marketing — Kelford Labs Weekly
Weekly Labs framework measure custom camouflage attention compliments

“Measuring” your marketing — Kelford Labs Weekly

Before it’s in market.

Joel Kelly
Mar 25, 2025
Feeling the pulse — Kelford Labs Daily
Daily Labs measure failure experiment persistence

Feeling the pulse — Kelford Labs Daily

By expecting failure.

Joel Kelly
Mar 24, 2025
Spend less to get more — Kelford Labs Daily
Daily Labs guarantee credible money energy

Spend less to get more — Kelford Labs Daily

Assume it won’t work.

Joel Kelly
Mar 21, 2025
It takes energy — Kelford Labs Daily
Daily Labs focus tradeoff credible energy

It takes energy — Kelford Labs Daily

To avoid marketing temptations.

Joel Kelly
Mar 20, 2025
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