Podcast Appearance: “All Hands on Tech” — Kelford Labs Weekly
“Crafting Compelling Communication”
This is the difficult part — Kelford Labs Daily
Talking about our work.
What do you do? — Kelford Labs Daily
What do you say?
Eagerness or urgency? — Kelford Labs Daily
Timing your marketing
What’s their default destination? — Kelford Labs Daily
Where’s your customer heading?
Your market, their mind — Kelford Labs Weekly
What you can ask to know what to say.
Best or best deal? — Kelford Labs Daily
Who are you talking to?
Safe or interesting? — Kelford Labs Daily
Guarantee or opportunity?
Promote for your prospects — Kelford Labs Daily
They want to hear from you.
Does anyone need strategy? — Kelford Labs Daily
Or do they need the actions?
What to know to be noticed — Kelford Labs Weekly
The Four Characteristics of a Customer