Kelford Labs Daily: Reassuring, not disempowering
Involving your clients in your process.
Kelford Labs Weekly: Specific, Clear, and Focused Value
Articulating your value for your very best customers.
Kelford Labs Daily: Increasing your value with marketing
3 elements of great marketing.
Kelford Labs Daily: A reason to be nosy
Understanding your ideal clients.
Kelford Labs Weekly: Heartbreaking Compliments
Turning negatives into sales.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Prompting the model
Getting the right answer by asking the right question
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Weekly: Wordless Marketing
What would you show?
Kelford Labs Daily: The other type of research
Not just them, but also you.